The car sales industry is a dynamic beast, constantly evolving with new technologies, consumer trends, and marketing strategies. It’s booming! According to Statista, the global car sales market is expected to reach a staggering $2.4 trillion by 2025. So, there's no better time than now to hone your skills and claim your share of the pie.
To stay ahead of the curve and become a top performer, continuous learning and adaptation are essential. And what better way to fuel your knowledge tank than by plugging into the wisdom of industry experts through podcasts?
Isn't it fascinating how much podcasting has exploded in popularity? It's become this incredible hub of information and entertainment for people all over the world. Podcasts offer a convenient and engaging way to learn on the go, whether you're commuting to work, hitting the gym, or winding down at home.
Think about it – in 2022 alone, the global podcasting market was valued at a whopping USD 18.52 billion. And get this – experts are predicting that it's only going to keep growing at a CAGR of 27.6% annually from 2023 to 2030.
What does this mean for you? Well, it's a clear sign that podcasts are becoming more and more influential. They're not just a passing trend – they're a major player in the world of media. And for the automotive retail business, that's pretty darn exciting.
Now, let's rev up your learning journey with these top five podcasts:
Top 5 Car Sales Podcasts You Should Tune Into in 2024
Let's get right into it. Here are the top 5 car sales podcasts that will educate and elevate your car dealership game:
-
The Dealer Playbook Podcast
Started by Michael Cirillo in 2014, this podcast should be on your 'go-to' list. Michael Cirillo is an automotive industry expert who does all the research, so you don't have to.
The Dealer Playbook podcast is a high-octane resource for anyone navigating the always-evolving world of automotive retail. The podcast is hosted by Michael Cirillo personally every week. It features expert interviews and provides extraordinary insights, actionable advice, and tips for cruising through the retail automotive industry.
Whether you are a franchise dealership owner or just starting your career in the automotive world, this podcast has something for everyone.
His podcasts are divided into three categories, so you can take your pick from the following:
- Sales and Marketing
- Leadership and Culture
- Dealership Operations
What sets it apart:
- Focus on growth: It's not just about selling more cars but building thriving careers and dealerships in a changing landscape.
- Global reach: The show caters to a diverse audience of dealership professionals worldwide, ensuring you get insights relevant to your market.
- Accessible format: Available on all major podcast platforms, you can learn on the go, whether commuting to the dealership or hitting the gym.
-
Millionaire Car Salesman Podcast
Another massively acclaimed podcast, the Millionaire Car Salesman podcast, has your goal right in its name. Hosted by Sean V. Bradley, CSP, and L.A. Williams, the podcast has a special focus on how to monetize your automotive business and not just to make ends meet. They have a unique approach to accumulating wealth in the automotive industry and laying out the roadmap for success.
The podcast is super resourceful for anyone in the automotive industry, especially salespeople, managers, and dealership owners.
Their podcasts also feature interviews with industry leaders who have made the same mistakes and learned how to turn them into wins.
What sets them apart:
- Practical and actionable: Get concrete tips you can implement immediately to boost your sales performance.
- Diverse content: Episodes delve into a wide range of topics, from negotiation skills to dealership management.
- Engaging and entertaining: The hosts' dynamic personalities and humor keep you glued to the podcast.
-
InsideEVs Podcast
This one's for all the EV fanatics out there. This podcast is specifically designed for EVs, talking about the latest technology we will see, the demand patterns, the models in the limelight, and the challenges EV owners face.
Not just that, the podcast often interviews industry giants to understand their take on the future of EVs and the road to more sustainable transportation. It also discusses what customers expect and what features they are looking for, ensuring everyone stays current.
What sets it apart:
- Exclusive EV-only information: No fluff, just pure EV data. The podcast runs on EVs and recharges itself with the continuous developments in the EV industry.
- Insider details on major EV manufacturers: Get details about major manufacturers of EVs and a comparison of top models.
- Insights into future technology: Understand the future of EVs and how it will impact the automotive industry in the coming years.
-
The Used Car Dealer Podcast
Perhaps the most important podcast for all owners of used car dealerships, the Used Car Dealer podcast is the only podcast that focuses extensively on used cars and dealerships that sell them. The Used Car Dealer Podcast cuts straight to the chase, delivering actionable insights and expert advice specifically for used car dealers.
Hosted by Zach Klempf, this is renowned for its precise, clutter-free data and insights into the current market.
The podcast has made quite a name for itself as it continues to host invaluable sessions, often with industry experts and CEOs like Alex Vetter (CEO of Cars.com Inc), Dale Pollak (Founder of vAuto), Jeff Martin (CEO of NIADA) and more.
What sets it apart:
- No sales pitches: They focus on real, practical advice from industry titans like the ones mentioned above.
- Straightforward and authentic: They ditch the fluff and get down to the brass tacks, saving you valuable time.
- Wide range of topics: From sales and F&I management to allied industries, they cover everything you need to know to stay ahead.
-
Car Dealership Guy Podcast
The Car Dealership Guy podcast is known for its raw, authentic conversations with industry leaders, innovators, and investors. Hosted by the self-proclaimed "internet's viral car dealer and market commentator," the podcast pulls no punches in dissecting market trends, sharing success stories, and tackling the challenges unique to today's dealerships.
In this podcast, you will find the host connecting with some upcoming and current automotive industry leaders, such as Doug Eroh, President and GM of Longo Toyota, and Brian MacDonald, CEO of CDK Global.
With 65,000+ weekly listeners, Car Dealership Guy is more than just a podcast; it's a vibrant community of auto enthusiasts and professionals.
What sets it apart:
- Raw and unfiltered approach: Unlike some polished or scripted podcasts, Car Dealership Guy prides itself on authenticity.
- Unique and engaging take: The podcast host is also known for his unique approach to the latest automotive trends, predictions, and discussions, encompassing light-hearted conversations.
- Insights into maximizing profits: Get tips, insights, and process explanations about making millions.
Where To Find These Podcasts?
While you will find these podcasts easily available on Apple Podcasts, Spotify, and YouTube, you can also visit their websites and do some digging of your own. Here are the links:
|
Podcast |
Link |
|
The Dealer Playbook |
thedealerplaybook.com |
|
Millionaire Car Salesman |
millionairecarsalesmanpodcast.libsyn.com |
|
InsideEVs |
insideevs.com |
|
The Used Car Dealer |
sellyautomotive.com |
|
Car Dealership Guy |
podcast.dealershipguy.com |
Expert Tips: How to Utilize these Podcasts Effectively
- Take Notes: Jot down key points, strategies, and ideas you hear. This will help reinforce your learning and make it easier to implement new techniques.
- Apply What You Learn: Don't just listen passively. Try out the strategies and tips you learn on the podcasts. Experimenting with new approaches can lead to better results in your sales.
- Share Insights with Your Team: Share relevant podcast episodes and insights with your sales team. Discuss how the strategies can be applied collectively to improve overall dealership performance.
- Stay Consistent: Make listening to podcasts a regular part of your routine. Whether it's during your commute, workout, or downtime, consistent listening will help you stay updated with the latest trends and insights.
- Engage with the Podcast Community: Join online communities or social media groups related to the podcasts you listen to. Engaging with other listeners can provide additional perspectives and ideas for implementation.
- Feedback Loop: Share your feedback with the podcast hosts. Let them know how their content has impacted your dealership and any suggestions you have for future episodes.
Conclusion
As a car sales dealer, these podcasts offer you a goldmine of insights and strategies to boost your dealership's success. They provide a direct line to industry experts, cutting-edge trends, and actionable advice, all delivered in a convenient, on-the-go format.
By tuning into these top car sales podcasts, you're not just listening – you're investing in your dealer growth and staying ahead of the curve.
So, whether you're aiming to fine-tune your sales techniques, revamp your marketing strategies, or foster a more dynamic dealership culture, these podcasts have you covered.
Don't miss out on this opportunity to level up your skills and drive your career forward. Start listening to these top car sales podcasts today, and let them be your guide to a more successful 2024 in the automotive retail industry!