As a dealership owner or manager, you know running this business takes more than simply having quality vehicles on a lot. You want your inventory to grab the attention of potential buyers. Using car window paints to display unique messages, pricing, or details about specific vehicles in vibrant, bold colors can help make client interactions more engaging and effective.
With high-quality oil markers and paints from Dealermarket, you can be sure your vehicles get the recognition they deserve within the lot and beyond. These simple tools are highly versatile and can help set your dealership apart from others within your community.
Making Bold Statements with Windshield Paint Markers
Front and back windshields are essentially blank canvases. Although you can fill your lot or showroom with signs and banners to grab people's attention about promotions and deals, you can use vehicle glass to display creative, attention-grabbing messages.
High-quality windshield markers are easy to use, and they don't leave permanent markings on vehicles. They work just like regular markers, except the quality of the paint works well on glass. These paints are also spill-proof, so you don't have to worry about them making a mess around your dealership.
Water-based car window paints are best for temporary promotions. While not waterproof, you can quickly remove displays with soapy water and write something new whenever promotions change.
Grease Pens for Subtle and Functional Messaging
Unlike water-based windshield paint markers, grease pens are slightly more permanent. Instead of removing markings with soap and water, you can simply scrape the markings off the windshield with rubbing alcohol.
Due to the nature of these waterproof paints, they're usable on multiple surfaces, not just car glass. They're ideal for long-term inventory marking in areas that aren't highly visible to buyers, such as underbody components or wheels. Your team could also use them to make temporary markings for service notes or prices, making it easier to repair and identify vehicles within your lot.
The messaging options for grease pens are endless. They're perfect for communicating information to customers and service teams without permanently marking vehicles.
Enhancing Promotions with Eye-Catching Techniques
Car window paint creates countless opportunities to get creative with your dealership's promotions and engagement. Attractive messaging ranks as one of the most effective marketing tools. Using water-based, grease, or oil markers in various colors to write promotional messages, prices, discounts, and pictures helps catch the eye of potential buyers who may have otherwise passed by vehicles without noticing them.
Message placement is also important in marketing. Ideally, you want to position messages in obvious places that won't detract from the visual appeal of other marketing materials or features like lot signage or showroom decor.
That's why many dealerships utilize the front and back windshields for painted messages. The glass is wide enough to hold prices and promotional messages.
Durability That Meets Seasonal Challenges
When it's time to ramp up marketing during peak car sale seasons, car window paint becomes especially useful. High-quality markers in vibrant colors like fluorescent orange, purple, and red can help draw attention to premium vehicles during special promotions. Metallic paints in gold and silver can add a sense of elegance or festiveness during the holidays.
Don't worry about your painted messages fading or washing away in the rain. These markers contain formulas that allow them to dry within seconds and clean up easily. If you worry about rain affecting the painted windshields on your lot, opt for oil markers or grease pens, which are waterproof and fade resistant.
Fluorescents are best for indoor showrooms. However, standard colors are usable anywhere.
Turn Heads with Dealermarket's Paint Solutions
Whether you have frequent promotional offers for your vehicles or simply want to make your dealership more enticing to potential buyers, investing in car window paint is one of the best decisions you can make. Waterproof and fade-resistant grease and oil pens are ideal for marking inventory and creating eye-catching window displays. Fluorescents and standard-colored paints add vibrancy to vehicles.
Dealermarket has a wide selection of windshield markers in various styles and colors. If you're ready to make your inventory stand out, call (844) 888-8100 today to explore your windshield paint options with us!